Category:  Strategy / Branding Read Time:  3 Minutes The Problem: The "Nice" Brand Trap Most businesses in India suffer from the same disease: The "Nice" Trap. They want a "nice" logo. They want "nice" colors. They want to sound "professional." The result? A market full of brands that look identical, sound like robots, and are forgotten instantly. In 2026, "vibes" are not a strategy. To dominate a market-whether you are selling premium burgers like Pitmasters  or industrial

Category:  Design / Visual Culture Read Time:  4 Minutes The Context: Perfection is Cheap In 2025, AI made perfection free. Anyone can generate a perfectly lit, perfectly smooth, perfectly colorful image in 3 seconds. Because perfection is now a commodity, it has lost its value. In 2026, the pendulum swings back. The most valuable currency in design is no longer "polish." It is Texture . It is Grit . It is Humanity . At Pitmedia, we are seeing a shift away from "Pretty" tow

Category:  Technology / Agency Operations Read Time:  3 Minutes The Panic Walk into a standard ad agency today, and you smell fear. Copywriters are scared of ChatGPT. Illustrators are scared of Midjourney. The industry is panicking because the "service model" is breaking. For decades, agencies got rich by charging clients for Time . They charged you for the 10 hours it took to resize an image or the 5 hours it took to write a caption. AI just made that "time" worth zero. At